PaperFlight

POST TYPE · TEACH

The “What is…” post.
One term, defined.

Every industry has words its customers nod along to without understanding. Take one, define it plainly, and show it at work.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 is the term and a one-sentence definition with no jargon in it. Then one example of the term in daily use, then the mistake people make with it. It is the shortest teaching post and builds a library over time.

Group
Teach
Graphics that suit it
Definition · Insight
In PaperFlight's default week
When the week calls for it
Sources
None needed

When it works.

  • Your customers hear a term from you and don't ask what it means.
  • You want a series — a word a week.
  • You want to be the one who explains things plainly.

The structure.

  1. 1

    The term and its meaning

    One sentence a newcomer follows.

  2. 2

    In use

    One example from daily work.

  3. 3

    The mistake

    How people misuse or misread it.

The template.

Copy it and fill in the brackets.

What is [term]?

[A one-sentence definition, no jargon.]

In practice: [an example].

The mistake: [how people get it wrong].

An example.

EXAMPLE — written for a made-up SaaS founder.

SSaaS founderExample · What is…

What is churn? The share of your paying customers who stop paying in a month. In practice: 100 customers on 1 March, 96 of them still paying on 1 April — 4 % churn. The mistake: counting new sign-ups against it. Churn is about the people who leave, not the ones who arrive.

The mistakes to avoid.

  • Defining the term with other jargon.
  • No example.
  • A term your customers never actually meet.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Definition and Insight, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Is a “What is…” post the same as an explainer?
It is the short form: one term and its meaning. An explainer takes on a whole idea.
How often can I post definitions?
Once a week works well as a series — people come back for the next word.
Can PaperFlight write a “What is…” post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Definition and Insight in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.