PaperFlight

POST TYPE · TEACH

The explainer post.
One idea, said plainly.

Take one thing your customers half-understand and make it click — with an example from their own day, not a definition from a textbook.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

An explainer teaches ONE idea. Open with the idea as a question your customer would ask, answer it in one plain sentence, then give an everyday example and the one thing people usually get wrong. No jargon, no sources needed — it is your knowledge, said simply.

Group
Teach
Graphics that suit it
Insight · Card grid · Definition · Statement · Slides
In PaperFlight's default week
When the week calls for it
Sources
None needed

When it works.

  • Customers keep asking the same “what is…?” or “why does…?” question.
  • You sell something people buy without fully understanding it.
  • You want posts that are saved and shared, not just liked.

The structure.

  1. 1

    The question

    Line 1 asks what your customer is actually wondering, in their words.

  2. 2

    The plain answer

    One sentence a newcomer follows. If it needs a second sentence, the idea is too big — split it.

  3. 3

    The everyday example

    Something from their day that shows the idea working.

  4. 4

    The common mistake

    What people get wrong about it, and what to do instead.

The template.

Copy it and fill in the brackets.

[The question your customer asks]?

[The answer in one plain sentence.]

Think of it like [an everyday example].

Where people go wrong: [the mistake]. Instead, [what to do].

An example.

EXAMPLE — written for a made-up accounting firm.

Aaccounting firmExample · Explainer

What is the difference between profit and cash? Profit is what you earned on paper; cash is what is in the bank today. Think of it like a café that sells 200 coffees on account: a great month on paper, and nothing to pay the rent with until the invoices are paid. Where owners go wrong: they plan from profit. Plan from cash — it is what pays the bills.

The mistakes to avoid.

  • Explaining two ideas in one post.
  • Using the jargon you are trying to explain.
  • An example from your world instead of the reader's.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Insight, Card grid and Definition, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How long should an explainer post be?
Short enough to read before the “see more” fold does its damage: the question and the answer in the first two lines, the rest under 150 words.
Should an explainer have a graphic?
It helps: one card with the term and the one-line answer gets the point across before anyone reads the caption.
Can PaperFlight write an explainer post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Insight, Card grid and Definition in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.