PRODUCT
The marketing team you haven’t hired, done before your coffee.
For solo founders and small teams: every post is made in the background, step by step, while you sleep. Open it at seven. Here is one, being made.
01Read the linkthe brief and its page
02Writecaption, slides, voice lines
03Checklimits, sources, your rules
04Drawyour colours and fonts
05Voicea line per slide
06Videoone, 9:16, for every video channel
07Captionsone per channel
08Tell youwaiting at 07:00
TODAY
The page you open with your coffee.
Today’s post as each channel will show it, what it still needs, when it goes out — and one button.
- A preview per channel, exactly as it will look
- Change it in a sentence: “shorter, add a slide on cost”
- The week at a glance underneath
AI RISK NOTE · 1/6Most teams think they have stopped shadow AI.Swipe →
Good morning. Today’s post is ready.Myth vs fact · LinkedIn, X, Instagram, TikTok, YouTubeLinkedIn readyVideo readyGoes out 09:00Approve & scheduleNot today
EXAMPLE · LAST 30 DAYS
LinkedIn5.1%
Instagram3.6%
X2.1%
Slides on Tuesday reached 1.6× your average. Move Tuesday to slides?Apply
RESULTS
What worked — and what to do next.
Channel, kind, format, weekday, hour — next to the visits your posts sent to your site. Then three moves, each with its number. Apply in a click.
ASK YOUR CMO
Ask. It does it.
“A post about this link.” “Tighten the voice.” “Which channel is working?” It answers with the thing done, and a card to approve it right there. ⌘K from anywhere.
Write a post about our workshop on ThursdayDone — a four-slide announcement with a voiced video, dated Thursday 09:00. It’s waiting for you below.Announcement · 4 slides · Thu 09:00Approve
TWENTY-TWO KINDS
It knows the shape of each.
Each kind has its own structure, its own format on the graphic, and its own rules about what it must cite.
Teach
- Explainer
- How-to
- Daily tip
- Myth vs fact
- Checklist
- What is…
Take a position
- Point of view
- Insight
- Our take
- Prediction
Show evidence
- One number
- Before / after
- Lesson learned
- Update
Invite the reader
- Question to the room
- Quote
The brand and its people
- Announcement
- Milestone
- Behind the scenes
- Weekly roundup
- Rewrite
- Contributor