PaperFlight

POST TYPE · THE BRAND AND ITS PEOPLE

The weekly roundup.
The week in five lines.

Three to five things from the week — yours or your industry's — one line each. The easiest Friday post and a habit readers come back for.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 sums up the week in a sentence. Then three to five numbered items, one line each, a link after it when there is one. Close with what to watch next week. As slides, one item a page.

Group
The brand and its people
Graphics that suit it
Timeline · Checklist · Slides
In PaperFlight's default week
Every Friday
Sources
Cited when it makes a claim

When it works.

  • Fridays.
  • Weeks with a lot of small news.
  • You want a recurring post people expect.

The structure.

  1. 1

    The week

    One sentence.

  2. 2

    The items

    Three to five, one line each, links where there are any.

  3. 3

    Next week

    What to watch.

The template.

Copy it and fill in the brackets.

This week in [topic]: [one sentence].

1. [Item] [link]
2. [Item] [link]
3. [Item] [link]

Next week: [what to watch].

An example.

EXAMPLE — written for a made-up local garden centre.

Llocal garden centreExample · Weekly roundup

This week at the nursery: the first frost, and the bulbs are in. 1. Tulip and daffodil bulbs are on the tables — plant before the ground freezes. 2. The café's winter menu starts Monday. 3. We are collecting old pots for reuse — leave them by the gate. Next week: Christmas trees arrive on Friday.

The mistakes to avoid.

  • More than five items.
  • Items with no detail (“lots happening!”).
  • No reason to come back next week.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • It is in the default week every Friday; change the week any time, or let the CMO move it when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Timeline, Checklist and Slides, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

What should go in a weekly roundup?
What your customers would want to know from the week: your news, industry news, one good read.
Is a roundup the same as a newsletter?
It is a short public version — and a good way to send people to the newsletter.
Can PaperFlight write a weekly roundup for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Timeline, Checklist and Slides in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.