PaperFlight

POST TYPE · TEACH

The checklist post.
Built to be saved.

Three to five things to check before doing one thing. Short, practical — and the post people come back to.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Open with the moment the list is for (“Before you sign a lease…”). Then three to five numbered checks, one line each, each an action starting with a verb. Close with the check people skip most and what it costs them. As slides, one check a page.

Group
Teach
Graphics that suit it
Checklist · Slides
In PaperFlight's default week
When the week calls for it
Sources
Cited when it makes a claim

When it works.

  • There is a decision your customers get wrong for lack of a list.
  • You want saves and shares.
  • You have a process you already run with clients.

The structure.

  1. 1

    The moment

    Line 1: before what?

  2. 2

    The checks

    Three to five, one line each, a verb first.

  3. 3

    The one people skip

    And what it costs them.

The template.

Copy it and fill in the brackets.

Before you [do the thing], check:

1. [Verb …]
2. [Verb …]
3. [Verb …]

The one people skip: [check] — it costs them [consequence].

An example.

EXAMPLE — written for a made-up real estate agent.

Rreal estate agentExample · Checklist

Before you make an offer on a flat, check: 1. Read the last two years of building meeting notes. 2. Ask what the service charge was three years ago. 3. Run the taps and flush — at the same time. 4. Visit once after dark. The one people skip: number 1. It is where the roof repair nobody mentioned is written down.

The mistakes to avoid.

  • More than five items — that is a guide.
  • Items that are advice, not checks (“be careful”).
  • No moment: a checklist for “everything” is used for nothing.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Checklist and Slides, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How many items should a checklist post have?
Three to five. One line each.
Should a checklist be a carousel?
It works well as one: a cover with the moment, then one check a page.
Can PaperFlight write a checklist post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Checklist and Slides in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.