PaperFlight

POST TYPE · THE BRAND AND ITS PEOPLE

The announcement post.
News people act on.

A launch, a date, an opening, a new service. Say what it is, who it is for, when, and what to do — before the word “excited”.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 is the news itself: what is new and when. Then who it is for and what it changes for them. Then exactly what to do — book, sign up, come by — with the link. Skip “we're thrilled to announce”: the news is the hook.

Group
The brand and its people
Graphics that suit it
Announcement · Poster
In PaperFlight's default week
When the week calls for it
Sources
None needed

When it works.

  • Something launches, opens or changes.
  • A date people need to remember.
  • An offer with a deadline.

The structure.

  1. 1

    The news

    What and when, in line 1.

  2. 2

    Who it is for

    And what it changes for them.

  3. 3

    What to do

    One action, with the link.

The template.

Copy it and fill in the brackets.

[What is new], from [date].

It's for [who] who [need].

[What to do]: [link]

An example.

EXAMPLE — written for a made-up bakery.

BbakeryExample · Announcement

Sourdough classes start Saturday 7 November, 8–11am. For anyone who has killed a starter and wants to know why. Six places a class, flour and a starter to take home included. Book a place: [link]

The mistakes to avoid.

  • Opening with how excited you are.
  • No date.
  • No clear next step.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Announcement and Poster, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How do I start an announcement post?
With the news itself. “We're excited to announce” wastes the first line most people read.
Should I announce more than once?
Yes — once at launch, once near the deadline. Say something new the second time.
Can PaperFlight write an announcement post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Announcement and Poster in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.