How soon should I comment on news?

While it is still being talked about — but after you have read the original, not the headline.

Can PaperFlight write an “our take” post for me?

Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Insight, Statement and Slides in your brand. You approve it, or let it publish on its own.

PaperFlight

POST TYPE · TAKE A POSITION

The “our take” post.
News, with your view.

Something happened — a report, a rule change, an article everyone is sharing. Say what it means in plain words, then what you make of it.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Open with what happened and link to it. Say what it means in plain words — two or three lines anyone follows. Then your take: what you think of it and what the reader should do. Always credit and link the original.

Group: Take a position
Graphics that suit it: Insight · Statement · Slides
In PaperFlight's default week: When the week calls for it
Sources: Always cited

When it works.

News in your industry your customers will hear about.
A report everyone shares and few read.
You want to be the plain-words voice on a topic.

The structure.

1
What happened
One line, with the link.
2
What it says
Plain words, two or three lines.
3
Our take
What you think of it.
4
What to do
One action for the reader.

The template.

Copy it and fill in the brackets.

[What happened] ([source]).

In plain words: [what it says].

Our take: [your view].

What to do: [one action].

Read it here: [link]

An example.

EXAMPLE — written for a made-up accounting firm.

Aaccounting firmExample · Our take

The tax office has changed when quarterly returns are due (link below). In plain words: the deadline moves two weeks earlier from next quarter. Our take: good for cash planning, bad for anyone who does their books the weekend before. What to do: put the new date in your calendar today, and a reminder two weeks before it. Read it here: [link]

The mistakes to avoid.

Summarising without a view.
A view without saying what happened.
Not linking the original.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
The Writer follows this structure in your voice, from your website, positioning and what has worked before.
A critic scores the opening and the point before the Designer draws it — as Insight, Statement and Slides, in your colours, fonts and logo.
Every channel gets its own version inside its limit. You approve it, or let it publish on its own.

Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How soon should I comment on news?: While it is still being talked about — but after you have read the original, not the headline.
Do I need to credit the source?: Always: name it and link it.
Can PaperFlight write an “our take” post for me?: Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Insight, Statement and Slides in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.

The “our take” post.News, with your view.