PaperFlight

POST TYPE · TAKE A POSITION

The point of view post.
Take a side.

What you think about a question in your field, and why. The post that makes people remember who you are — and the one most brands water down.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 is the position in one sentence, no hedging. Then two or three reasons, a short paragraph each. Then the strongest objection and your honest answer to it. End by inviting disagreement. No sources needed — it is your view.

Group
Take a position
Graphics that suit it
Statement · Insight · Icon list
In PaperFlight's default week
Every Wednesday
Sources
None needed

When it works.

  • You disagree with how your industry usually does something.
  • Customers ask what you would do.
  • You want to be known for a view, not a product list.

The structure.

  1. 1

    The position

    One sentence. No “I think maybe”.

  2. 2

    The reasons

    Two or three, each two plain sentences.

  3. 3

    The objection

    The strongest one, answered honestly.

  4. 4

    The invitation

    Ask who disagrees, and why.

The template.

Copy it and fill in the brackets.

[Your position, one sentence.]

Why: [reason one].
[Reason two].

The pushback I hear most: [objection]. My answer: [answer].

Disagree? Tell me why.

An example.

EXAMPLE — written for a made-up consultant.

CconsultantExample · Point of view

Most small businesses should stop writing a yearly marketing plan. Why: by March, half of it is out of date and nobody looks at it. A one-page plan for the next 90 days gets read, changed and done. The pushback I hear most: “then how do we think long term?” Keep a one-line goal for the year. Plan only the next 90 days toward it. Disagree? Tell me why.

The mistakes to avoid.

  • Hedging the position until it says nothing.
  • Arguing against a view nobody holds.
  • Leaving out the best objection.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • It is in the default week every Wednesday; change the week any time, or let the CMO move it when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Statement, Insight and Icon list, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Do point of view posts need sources?
No — they are your opinion. If a reason rests on a number, give its source.
What if people disagree?
That is the point. Answer the good objections; they make the next post.
Can PaperFlight write a point of view post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Statement, Insight and Icon list in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.