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POST TYPE · TAKE A POSITION

The insight post.
What you noticed.

Something you have seen across your work that others have not put into words — and what it means for the reader.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 states the observation as a fact you have seen (“Most of the … we see …”). Then the evidence — what you have seen and how often — then why it matters and what the reader should do about it. A claim about a study or a law gets its source.

Group
Take a position
Graphics that suit it
Insight · Statement
In PaperFlight's default week
When the week calls for it
Sources
Cited when it makes a claim

When it works.

  • You see the same pattern across clients.
  • You have noticed something your industry has not said out loud.
  • You want to be quoted.

The structure.

  1. 1

    The observation

    Line 1, stated plainly.

  2. 2

    The evidence

    What you have seen, how often, where.

  3. 3

    Why it matters

    What it changes for the reader.

  4. 4

    What to do

    One action.

The template.

Copy it and fill in the brackets.

[The observation, one sentence.]

What we see: [evidence — how often, where].

Why it matters: [the consequence].

What to do: [one action].

An example.

EXAMPLE — written for a made-up web design studio.

Wweb design studioExample · Insight

Most small-business websites we review lose people at the contact form, not the home page. What we see: forms with nine fields, a required phone number, and no word on when anyone will reply. Why it matters: people who reach the form have already decided. Losing them there is the most expensive leak on the site. What to do: cut the form to three fields and say when you will answer.

The mistakes to avoid.

  • An “insight” everyone already knows.
  • A claim with nothing behind it.
  • No so-what for the reader.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Insight and Statement, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

What is the difference between an insight and a point of view?
An insight is something you observed; a point of view is what you think should be done. They pair well.
Do insight posts need sources?
Your own observations don't. A claim about a study, a law or a market number does.
Can PaperFlight write an insight post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Insight and Statement in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.