PaperFlight

POST TYPE · SHOW EVIDENCE

The one-number post.
A statistic that lands.

One number, explained: what it measures, where it comes from, and what it changes for the reader. Always sourced.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 is the number and what it measures, in plain words. Then where it comes from — who measured it, when, how many. Then two sentences on what it changes for the reader. Your own numbers count: say they are yours and how you counted.

Group
Show evidence
Graphics that suit it
One number · Chart · Comparison bars · Statement
In PaperFlight's default week
Every Thursday
Sources
Always cited

When it works.

  • You have a number from your own work.
  • A study in your field has a figure your customers should know.
  • You want a striking graphic.

The structure.

  1. 1

    The number

    And what it measures.

  2. 2

    The source

    Who, when, how many.

  3. 3

    What it changes

    Two sentences for the reader.

The template.

Copy it and fill in the brackets.

[Number] [of what — what it measures].

Source: [who measured it, when, how many].

What it means for you: [two sentences].

An example.

EXAMPLE — written for a made-up café.

CcaféExample · One number

2 in 3 of our weekday customers come back within a week. Source: our own loyalty cards, January to March this year — 412 cards. What it means for you: if you live or work nearby, you are probably one of them. Ask for a card — the tenth coffee is on us.

The mistakes to avoid.

  • A number with no source.
  • Several numbers fighting for attention.
  • No so-what.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • It is in the default week every Thursday; change the week any time, or let the CMO move it when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as One number, Chart and Comparison bars, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Do I need a source for a statistic post?
Always. Your own data counts — say it is yours and how you counted.
What graphic suits a one-number post?
The number, huge, with one line on what it measures and the source in small print.
Can PaperFlight write a one-number post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as One number, Chart and Comparison bars in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.