PaperFlight

POST TYPE · SHOW EVIDENCE

The update post.
What changed for you.

A law, a rule, a standard or a report changed. Say what it now says, what it changes for your reader, and where it comes from.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 says what changed and from when. Then what it means for the reader, in plain words, and what they should do before the date. Always link the official source — an update without one is a rumour.

Group
Show evidence
Graphics that suit it
Timeline · Insight · Statement
In PaperFlight's default week
When the week calls for it
Sources
Always cited

When it works.

  • A rule your customers must follow changed.
  • A deadline is coming.
  • A report your industry relies on came out.

The structure.

  1. 1

    What changed

    And from when.

  2. 2

    What it means

    For the reader, plainly.

  3. 3

    What to do

    Before the date.

  4. 4

    The source

    The official page, linked.

The template.

Copy it and fill in the brackets.

From [date], [what changed].

What it means for you: [plain words].

What to do before then: [action].

Source: [official link]

An example.

EXAMPLE — written for a made-up landlord's letting agent.

Llandlord's letting agentExample · Update

From [date], every rental must have [the new safety check] before a new tenancy starts. What it means for you: a tenancy signed without the certificate may not be valid. What to do before then: book the check now — engineers fill up in the month before a deadline. Source: [the official notice]

The mistakes to avoid.

  • No source.
  • Copying the legal wording instead of explaining it.
  • No date.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Timeline, Insight and Statement, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Do update posts need a source?
Always — link the official page, not a news story about it.
Is an update the same as “our take”?
An update says what changed; “our take” adds your opinion. Use both: the update first, the take after.
Can PaperFlight write an update post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Timeline, Insight and Statement in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.