PaperFlight

POST TYPE · SHOW EVIDENCE

The before / after post.
A case in three parts.

A situation, the change, the result. The shortest case study there is — and the post that sells without selling.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Three short parts, each with its own label: BEFORE (the situation, concrete), WHAT CHANGED (the decision or the tool), AFTER (the result, with a number when there is one). Never a name or detail the client has not agreed to share.

Group
Show evidence
Graphics that suit it
Table · Comparison · Comparison bars · Quote stack · Slides · Insight
In PaperFlight's default week
When the week calls for it
Sources
None needed

When it works.

  • You have a client result you are allowed to share.
  • Your own business improved something.
  • Prospects ask “does it work?”

The structure.

  1. 1

    Before

    The situation, concrete.

  2. 2

    What changed

    The decision, the tool, the step.

  3. 3

    After

    The result — a number when there is one.

The template.

Copy it and fill in the brackets.

Before: [the situation].

What changed: [the decision or step].

After: [the result, with a number].

An example.

EXAMPLE — written for a made-up bookkeeping service.

Bbookkeeping serviceExample · Before / after

Before: a florist kept receipts in a shoebox and did her books in one panicked weekend a quarter. What changed: a photo of every receipt, the day she got it, into one shared folder. After: her quarter-end went from a weekend to an hour — and she found two months of expenses she had never claimed.

The mistakes to avoid.

  • Naming a client without permission.
  • An “after” with no evidence.
  • A long story where three lines would do.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Table, Comparison and Comparison bars, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Do I need my client's permission?
To name them or show anything that identifies them, yes. Without it, describe them (“a florist”) and keep the details general.
What graphic suits a before / after post?
A two-column table or comparison: before on the left, after on the right.
Can PaperFlight write a before / after post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Table, Comparison and Comparison bars in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.