PaperFlight

POST TYPE · TEACH

The how-to post.
Steps they can do this week.

Promise one outcome, give the steps in order, and name the step people skip. The post works when someone can follow it without asking you anything.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

A how-to post names the outcome in line 1 (“How to … in ten minutes”), then gives three to five numbered steps, each one action that starts with a verb, and ends with the step people usually skip. Steps make a natural slide post: one step a page.

Group
Teach
Graphics that suit it
Steps · Tip cards · Checklist · Slides
In PaperFlight's default week
When the week calls for it
Sources
Cited when it makes a claim

When it works.

  • You have a process you repeat for clients.
  • The outcome is small enough to finish in a sitting.
  • You want saves and shares more than comments.

The structure.

  1. 1

    The outcome

    Line 1: how to get one result, and how long it takes.

  2. 2

    The steps

    Three to five, numbered, each one action starting with a verb.

  3. 3

    The trap

    The step people skip or rush, and what it costs them.

  4. 4

    The ask

    One line inviting them to try it, or to tell you how it went.

The template.

Copy it and fill in the brackets.

How to [get one result] in [time]:

1. [Verb] [first action].
2. [Verb] [second action].
3. [Verb] [third action].

The step people skip: [step] — and it is why [what goes wrong].

An example.

EXAMPLE — written for a made-up fitness studio.

Ffitness studioExample · How-to

How to build a 20-minute workout you will actually do, in five minutes: 1. Pick three moves you already know. 2. Do each for 40 seconds, rest 20. 3. Repeat the round four times. 4. Put it in your calendar for tomorrow, not “sometime”. The step people skip: number 4. The plan is easy; the appointment is what makes it happen.

The mistakes to avoid.

  • Steps that are really two or three actions each.
  • A result too big to reach from one post.
  • No order — tips dressed up as steps.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Steps, Tip cards and Checklist, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How many steps should a how-to post have?
Three to five. Fewer is a tip; more belongs in a guide or a slide post with one step a page.
Is a how-to the same as a checklist?
No — a how-to has an order and an outcome; a checklist is things to check before doing one thing, in any order.
Can PaperFlight write a how-to post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Steps, Tip cards and Checklist in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.