POST TYPE · THE BRAND AND ITS PEOPLE

The contributor post.
Their piece, their name.

Someone wrote for you — a guest article, an expert note. Lead with their point, name them clearly, and send people to the piece.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Open with a line from the piece, credited to the author. Say why they are worth listening to, then three takeaways from the piece, your one-line angle, and the link. The author is named in the first lines and never presented as you.

Group
The brand and its people
Graphics that suit it
Contributor
In PaperFlight's default week
When the week calls for it
Sources
Cited when it makes a claim

When it works.

  • A partner, client or expert wrote for your site.
  • You run a guest series.
  • You want to borrow someone's authority honestly.

The structure.

  1. 1

    Their line

    Word for word, credited.

  2. 2

    Why them

    One line on who they are.

  3. 3

    Three takeaways

    Numbered, from the piece.

  4. 4

    Your angle and the link

    One line, then where to read it.

The template.

Copy it and fill in the brackets.

“[A line from the piece].” — [Name], [role]

[Why they're worth listening to.]

Three things from the piece:
1. …
2. …
3. …

[Your angle.] Read it: [link]

An example.

EXAMPLE — written for a made-up co-working space.

Cco-working spaceExample · Contributor

“Your first hire should take something off your plate, not add a role to your org chart.” — a member who has built three companies here She has hired 40 people across three start-ups, most of them from this building. Three things from her piece: 1. Hire for the task you hate most. 2. Write the job as a list of outcomes. 3. Trial for a week, paid. Read it on our blog: [link]

The mistakes to avoid.

  • Burying the author's name.
  • Taking credit for their ideas.
  • No link to the piece.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Contributor, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

How do I credit a contributor?
By name and role in the first lines, and with a link to the piece. Never in a way that reads as your own words.
Should I tag the contributor?
Yes, where the channel allows — they are likely to share it.
Can PaperFlight write a contributor post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Contributor in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.