POST TYPE · THE BRAND AND ITS PEOPLE
Someone wrote for you — a guest article, an expert note. Lead with their point, name them clearly, and send people to the piece.
THE SHORT ANSWER
Open with a line from the piece, credited to the author. Say why they are worth listening to, then three takeaways from the piece, your one-line angle, and the link. The author is named in the first lines and never presented as you.
Their line
Word for word, credited.
Why them
One line on who they are.
Three takeaways
Numbered, from the piece.
Your angle and the link
One line, then where to read it.
Copy it and fill in the brackets.
“[A line from the piece].” — [Name], [role] [Why they're worth listening to.] Three things from the piece: 1. … 2. … 3. … [Your angle.] Read it: [link]
EXAMPLE — written for a made-up co-working space.
“Your first hire should take something off your plate, not add a role to your org chart.” — a member who has built three companies here She has hired 40 people across three start-ups, most of them from this building. Three things from her piece: 1. Hire for the task you hate most. 2. Write the job as a list of outcomes. 3. Trial for a week, paid. Read it on our blog: [link]
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Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.