POST TYPE · INVITE THE READER
A line someone said, word for word and credited, plus one paragraph on why it matters to your reader.
THE SHORT ANSWER
Line 1 is the quote, word for word in quotation marks, then who said it and where. Then ONE paragraph on why it matters to your reader. Never invent, improve or misattribute a quote — if you can't find where it was said, don't post it.
The quote
Exactly as said, in quotation marks.
The credit
Who, and where it was said.
Why it matters
One paragraph for your reader.
Copy it and fill in the brackets.
“[The quote, word for word].” — [Name], [where it was said] [One paragraph on why it matters to your reader.]
EXAMPLE — written for a made-up business coach.
“I don't need more customers. I need the ones I have to come back.” — A client, in our first session last spring It changed what we worked on. We stopped chasing new leads for a quarter and wrote to every customer from the last year instead.
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Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.