POST TYPE · INVITE THE READER

The quote post.
Credit it, then add something.

A line someone said, word for word and credited, plus one paragraph on why it matters to your reader.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Line 1 is the quote, word for word in quotation marks, then who said it and where. Then ONE paragraph on why it matters to your reader. Never invent, improve or misattribute a quote — if you can't find where it was said, don't post it.

Group
Invite the reader
Graphics that suit it
Quote · Quote stack · Statement
In PaperFlight's default week
Every Saturday
Sources
Cited when it makes a claim

When it works.

  • A client, a colleague or an expert said something worth keeping.
  • A light weekend post.
  • A line sums up a view you hold.

The structure.

  1. 1

    The quote

    Exactly as said, in quotation marks.

  2. 2

    The credit

    Who, and where it was said.

  3. 3

    Why it matters

    One paragraph for your reader.

The template.

Copy it and fill in the brackets.

“[The quote, word for word].”
— [Name], [where it was said]

[One paragraph on why it matters to your reader.]

An example.

EXAMPLE — written for a made-up business coach.

Bbusiness coachExample · Quote

“I don't need more customers. I need the ones I have to come back.” — A client, in our first session last spring It changed what we worked on. We stopped chasing new leads for a quarter and wrote to every customer from the last year instead.

The mistakes to avoid.

  • A quote with no source, or the wrong one.
  • Improving the wording.
  • Nothing of your own after it.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • It is in the default week every Saturday; change the week any time, or let the CMO move it when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Quote, Quote stack and Statement, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Can I quote a client?
With their permission — or describe them (“a client”) instead of naming them.
What if I can't find who said it?
Don't use it. Misattributed quotes are everywhere and easy to spot.
Can PaperFlight write a quote post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Quote, Quote stack and Statement in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.