PaperFlight

POST TYPE · THE BRAND AND ITS PEOPLE

The behind-the-scenes post.
One moment, not a tour.

Show how the work really gets done — one moment, specific and warm. People buy from people they feel they know.

Have your AI CMO write one — 7 days free No card. Or use the template below.

THE SHORT ANSWER

Tell ONE moment, not a tour of the business: what happened, who was in the room (by role), and what the reader would not have guessed. Warm, specific, under 120 words. A photo from the moment beats any graphic.

Group
The brand and its people
Graphics that suit it
Feature · Poster · Card grid
In PaperFlight's default week
When the week calls for it
Sources
None needed

When it works.

  • Something happened today that shows how you work.
  • You want customers to know the people behind the brand.
  • A quieter day in the week.

The structure.

  1. 1

    The moment

    What happened, when.

  2. 2

    Who was there

    By role.

  3. 3

    The surprise

    What the reader would not have guessed.

The template.

Copy it and fill in the brackets.

[When], [what happened].

[Who was there, by role] [what they did].

What you wouldn't guess: [the surprise].

An example.

EXAMPLE — written for a made-up furniture maker.

Ffurniture makerExample · Behind the scenes

At 7am this morning, before anyone else was in, our head joiner was re-sanding a table that had already passed inspection. She said the grain “didn't feel right” under her hand. What you wouldn't guess: about one table in twenty goes back like that, and nobody but us ever knows.

The mistakes to avoid.

  • A tour of the office.
  • Staged photos.
  • Nothing the reader didn't already assume.

WITH PAPERFLIGHT

Your AI CMO writes this post — and the other 21 kinds.

  • Your CMO picks the kind for each day from your week plan, and moves days around when the results say so.
  • The Writer follows this structure in your voice, from your website, positioning and what has worked before.
  • A critic scores the opening and the point before the Designer draws it — as Feature, Poster and Card grid, in your colours, fonts and logo.
  • Every channel gets its own version inside its limit. You approve it, or let it publish on its own.
Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

What counts as behind the scenes?
Anything a customer doesn't normally see: how something is made, a decision, a routine, a mistake caught.
Should I show people's faces?
Only with their agreement. Hands at work tell the story too.
Can PaperFlight write a behind-the-scenes post for me?
Yes. PaperFlight's AI CMO picks the kind for each day from your week plan; its Writer follows this structure in your voice, a critic checks it, and the Designer draws it as Feature, Poster and Card grid in your brand. You approve it, or let it publish on its own.

Hire the team. Keep your mornings.

PaperFlight is an AI CMO with its own team: it plans a week of post types, writes and designs every post in your brand, publishes it to eight channels and learns which kinds work for you. 7 days free, no card.

Start your free trial All 22 post types

Written 6 October 2026 by PaperFlight. The example business and its numbers are made up.