Is a social media post attorney advertising?

Often, yes — a post that promotes your services is generally treated as a communication about your services, so the rules against false or misleading statements apply. Check your state's version of the rules.

Can AI write legal content safely?

As general information, reviewed by a lawyer before it goes out. Keep PaperFlight in approval mode and write your rules into it.

Can I add a disclaimer to every post?

Yes — set it as your sign-off and PaperFlight adds it to every post, on every channel, counting it toward each limit.

PaperFlight

FOR LAWYERS

An AI CMO for lawyers.
Explain the law. Every day.

People hire the lawyer who made a frightening problem make sense. Explaining it, publicly and often, is the best marketing a small firm has — and the first thing billable work crowds out. An AI CMO keeps you explaining, with every post waiting for your approval and your advertising rules written in.

Start your 7-day free trial No card. Your first post is drafted today.

THE SHORT ANSWER

Post plain-English explainers of the problems your clients bring: what to do first, what a term means, the myth that costs people money. LinkedIn reaches referrers and business clients; Facebook and Instagram reach individuals. Treat every post as attorney advertising: nothing false or misleading, no promised outcomes, and follow your own state's rules on testimonials, specialisation claims and labels.

A WEEK OF POSTS · EXAMPLE

A week of posts for a small law firm.

How PaperFlight's CMO might plan one week for a small law firm. The opening lines are examples; yours come from your website, your positioning and your results.

MONDAYMyth vs fact
Myth: a verbal agreement isn't a real contract. Fact: many are — the problem is proving what was agreed.
LinkedIn · Facebook
TUESDAYHow-to
Received a demand letter? Three things to do in the first 48 hours — and one thing not to.
LinkedIn · Facebook · Instagram
WEDNESDAYWhat is…
What is a power of attorney, and when does it stop working?
Facebook · Instagram
THURSDAYUpdate
A rule that affects small landlords changes this month. Here is what it means in plain words.
LinkedIn · Facebook
FRIDAYChecklist
Five documents every small business owner should be able to find in five minutes.
LinkedIn · Instagram
SATURDAYRest
No post.
—
SUNDAYRest
No post.
—

Where your buyers read.

LinkedIn
Referral sources and business clients — explainers and updates build the reputation they refer on.
Facebook
Individuals and families facing a legal problem for the first time; plain-English how-tos get saved and shared.
Instagram
Checklists and myth-busters as clear branded graphics.
YouTube Shorts
A one-minute answer to a question people search for.

What lawyers should post about

The first steps when a common problem lands
Plain-English definitions of terms clients ask about
Myths that cost people money or rights
Changes in the law, explained for the people they affect
How you work: what a first meeting looks like, what it costs to start

Keep out of your posts

Anything false or misleading — a public post about your services is lawyer advertising (ABA Model Rule 7.1), and your state's version of the rules is the one that applies.
“Specialist” or “certified” unless an approved body certified you, and then name it.
Past results and testimonials without your state's conditions — some states require a line such as “prior results do not guarantee a similar outcome”; others limit testimonials to typical experiences the lawyer didn't write.
Client details — even from a public record, even as a “hypothetical” a client could recognise — without consent (ABA Formal Opinion 480).
Skipping your state's filing rules: some states require advertising, including social posts offering services, to be filed.

US rules; states differ a great deal. Check your own state bar's advertising rules. Not legal advice.

WITH PAPERFLIGHT

PaperFlight posts daily — and nothing goes out without your yes.

Keep PaperFlight in Approve & schedule mode and every post waits on Review for a lawyer's approval. Write your rules once — “general information, not legal advice”, no outcomes promised, no client details, the disclaimer your state requires as your sign-off — and they bind every draft. A critic scores each piece, and your edits become lessons the writers follow.

Every post is designed in your firm's colours, fonts and logo and goes to LinkedIn, Facebook, Instagram and the rest, each with its own caption.

Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

Is a social media post attorney advertising?: Often, yes — a post that promotes your services is generally treated as a communication about your services, so the rules against false or misleading statements apply. Check your state's version of the rules.
Can AI write legal content safely?: As general information, reviewed by a lawyer before it goes out. Keep PaperFlight in approval mode and write your rules into it.
Can I add a disclaimer to every post?: Yes — set it as your sign-off and PaperFlight adds it to every post, on every channel, counting it toward each limit.
Can I try it first?: Yes — 7 days free, no card.

Hire the team. Keep your mornings.

Your AI CMO drafts the first post today. Nothing goes out until a lawyer approves it.

Start your free trial See pricing

Last checked 6 October 2026. This page is general information, not legal advice — rules differ by country and state, and your professional body has the final word.

An AI CMO for lawyers.Explain the law. Every day.