What should a dental practice post on social media?

Patient education — myths, tips and what treatments involve — plus your team and practice news. Teach first; the bookings follow familiarity.

Can I post patient photos or reviews?

Only with the patient's written permission. Patient privacy rules apply to social media like anywhere else; when in doubt, leave it out.

How should I reply to a bad review?

Thank them and invite them to call the practice — without confirming they are a patient or mentioning any treatment.

PaperFlight

FOR DENTAL PRACTICES

An AI CMO for dentists.
Patients who know you before they book.

New patients pick the practice that feels familiar, and familiarity comes from seeing you every day — the tips, the team, the myths you bust. Your team is busy with patients. An AI CMO keeps the practice in the feed, in your look, with every post approved first and patient privacy written into the rules.

Start your 7-day free trial No card. Your first post is drafted today.

THE SHORT ANSWER

Post patient education — myths, tips, what a treatment involves — plus your team and practice news. Instagram and Facebook reach local families; short video explains treatments well. Never share a patient's photo, story or review details without their written permission, keep before-and-afters honest and typical, and answer reviews without confirming anyone is a patient.

A WEEK OF POSTS · EXAMPLE

A week of posts for a dental practice.

How PaperFlight's CMO might plan one week for a dental practice. The opening lines are examples; yours come from your website, your positioning and your results.

MONDAYMyth vs fact
Myth: if your gums bleed, brush more gently. Fact: it is usually a sign to clean between your teeth more.
Instagram · Facebook
TUESDAYDaily tip
Wait before brushing after something acidic. Here is why.
Instagram · Facebook · TikTok
WEDNESDAYWhat is…
What is a crown, and how is it different from a filling?
Facebook · YouTube Shorts
THURSDAYBehind the scenes
Meet the team: who you will see at your first visit, and what happens in it.
Instagram · Facebook
FRIDAYChecklist
Four signs it is time to book a check-up, even if nothing hurts.
Instagram · Facebook
SATURDAYQuestion to the room
Parents: what is the hardest part of getting kids to brush?
Facebook · Threads
SUNDAYRest
No post.
—

Where your buyers read.

Instagram
Local families and young adults; tips and myth-busters as branded posts and Reels.
Facebook
Parents and older patients in your area; practice news and reminders get shared.
YouTube Shorts and TikTok
A one-minute explanation of a treatment answers the question people search before booking.
LinkedIn
Hiring, and referrals from other practitioners.

What dental practices should post about

Myths about teeth, gums and treatments
One tip a day patients can use tonight
What a treatment involves, explained without jargon
The team and the practice — faces make the first visit easier
Practice news: hours, new services, reminders

Keep out of your posts

Patient photos, names, cases or testimonials without the patient's written HIPAA authorization (45 CFR 164.508).
Replies to reviews that confirm someone is a patient or mention their treatment — dental practices have paid HHS settlements for exactly this.
False or misleading claims — “superior results”, unproven safety claims — and undisclosed paid partnerships (ADA Code §5.F, updated for social media in 2025).
Before-and-afters that aren't typical, unless you say what patients usually get (FTC Endorsement Guides).

US rules. Your state dental board may add its own. Not legal advice.

WITH PAPERFLIGHT

PaperFlight posts daily — and nothing goes out without your yes.

Keep PaperFlight in Approve & schedule mode and every post waits on Review. Write your rules once — no patient names, photos or stories; general information, not a diagnosis — and they bind every draft. A critic scores each piece before it is designed.

Every post is designed in your practice's colours, fonts and logo, and slide posts become voiced short videos for Instagram, TikTok and YouTube.

Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

What should a dental practice post on social media?: Patient education — myths, tips and what treatments involve — plus your team and practice news. Teach first; the bookings follow familiarity.
Can I post patient photos or reviews?: Only with the patient's written permission. Patient privacy rules apply to social media like anywhere else; when in doubt, leave it out.
How should I reply to a bad review?: Thank them and invite them to call the practice — without confirming they are a patient or mentioning any treatment.
Can I try it first?: Yes — 7 days free, no card.

Hire the team. Keep your mornings.

Your AI CMO drafts the first post today. Nothing goes out until you approve it.

Start your free trial See pricing

Last checked 6 October 2026. This page is general information, not legal advice — rules differ by country and state, and your professional body has the final word.

An AI CMO for dentists.Patients who know you before they book.