PaperFlight

FOR CONSULTANTS AND COACHES

An AI CMO for consultants and coaches.
Your expertise, posted every day.

Your clients buy your thinking. Posting it every day is how the next ones find you — and it is the first thing to go when client work fills the week. An AI CMO keeps your expertise in the feed, in your voice, while you deliver.

Start your 7-day free trial No card. Your first post is drafted today.

THE SHORT ANSWER

Post your thinking, not your services: frameworks you use, mistakes you see clients make, a point of view on your field, a before-and-after from real work (anonymised and with permission). LinkedIn is the main channel for B2B consultants; coaches also do well on Instagram and short video. Keep every result claim honest and typical.

A WEEK OF POSTS · EXAMPLE

A week of posts for a consultant.

How PaperFlight's CMO might plan one week for a consultant or coach. The opening lines are examples; yours come from your website, your positioning and your results.

  1. MONDAYExplainer

    The three questions I ask in every first client meeting — and what each answer tells me.

    LinkedIn

  2. TUESDAYMyth vs fact

    Myth: a bigger strategy deck means a better strategy. Fact: the best ones fit on a page.

    LinkedIn · Instagram

  3. WEDNESDAYPoint of view

    Most teams don't have a strategy problem. They have a decision problem.

    LinkedIn · X

  4. THURSDAYBefore / after

    A client came to me with twelve priorities. We left with two. Here is how we chose.

    LinkedIn

  5. FRIDAYChecklist

    Five things to check before you hire a consultant (including me).

    LinkedIn · Instagram

  6. SATURDAYQuote

    “What gets measured gets managed” — and why the second half of that idea matters more.

    LinkedIn · Threads

  7. SUNDAYRest

    No post.

    —

Where your buyers read.

  • LinkedIn

    Where your buyers are, and where a personal profile out-reaches a company page. Slide posts (PDF carousels) suit frameworks.

  • Instagram

    Coaches' clients often find them here; checklists and myth-vs-fact posts carry well as images and Reels.

  • YouTube Shorts and TikTok

    Your frameworks as short voiced videos — the same slides, explained.

  • X and Threads

    Short takes that test which ideas land before you build a post around them.

What consultants and coaches should post about

  • The frameworks and questions you use with clients
  • Mistakes you see repeatedly, and how to avoid them
  • Anonymised before-and-afters, with the client's permission
  • Your point of view on news in your field
  • Who you are not for — it helps the right clients self-select

Keep out of your posts

  • Success stories presented as typical when they are not. A testimonial is read as what clients usually get; if it isn't, say what they usually achieve — “results not typical” is not enough.
  • Income or earnings promises. The FTC has warned business coaches, among others, that false money-making claims can bring civil penalties.
  • Numbers without proof: keep the evidence for every figure you post.
  • Client details without permission — anonymise, and ask first.
  • Fake or paid-for reviews and testimonials.

US rules, from the FTC's Endorsement Guides and its 2021 notice on money-making claims. Not legal advice.

WITH PAPERFLIGHT

PaperFlight turns your thinking into a post a day.

Give PaperFlight your website or a few notes and it drafts your positioning: who you help, their situation, your promise and three pillars. Every post serves those pillars. Frameworks become slide decks with a PDF — posted to a personal LinkedIn profile as a real document post — and voiced short videos for Reels, TikTok and Shorts.

Your rules bind every post: always say, never say, banned words. Approve each post, or let it publish on its own within a daily cap.

Start your 7-day free trial No card. Founding price $199 a month while seats last.

Questions people ask.

What should a consultant post on LinkedIn?
Your thinking: frameworks, mistakes you see, points of view and anonymised results. Sell less, teach more — the posts that teach are the ones that bring enquiries.
Can I share client results?
With the client's permission, anonymised, and only results that are typical — or say plainly that they are not.
Will it sound like me?
PaperFlight writes from your positioning in your voice, in the first person if you choose, and learns from every edit you make.
Can I try it first?
Yes — 7 days free, no card.

Hire the team. Keep your mornings.

Your AI CMO drafts the first post today from your website. Approve it, or let it run on its own while you deliver.

Start your free trial See pricing

Last checked 6 October 2026. This page is general information, not legal advice — rules differ by country and state, and your professional body has the final word.

  1. 1. FTC — Endorsement Guides, 16 CFR 255.2 (typical results)
  2. 2. FTC — False money-making claims could lead to big penalties (2021)
  3. 3. FTC — Final rule banning fake reviews and testimonials (2024)