AGENCIES · HOOTSUITE
A Hootsuite alternative
for agencies.
Hootsuite is a social media suite for teams (scheduling, an inbox, listening and reports) from $99 per user a month billed yearly, with OwlyWriter AI to help write captions. Your team still decides and makes every client's posts. PaperFlight makes them: each client gets its own AI CMO and team that plan, write, design and publish.
THE SHORT ANSWER
Choose Hootsuite if…
Your agency's work is answering and listening: one inbox for every client's comments and messages, listening, and reports, across many accounts.
Choose PaperFlight if…
Your agency's bottleneck is making the posts. You want each client's posts made for you, in their brand, and approved from one queue or by the client.
Hootsuite vs PaperFlight, for an agency
Price
- Hootsuite
- Standard $99 · Professional $199 per user a month, billed yearly · Advanced up to $399
- PaperFlight
- One agency bill, priced for your number of clients
Decides what to post
- Hootsuite
- PaperFlight
- Yes, each client's CMO, toward the client's goal
Writes the captions
- Hootsuite
- Helps, OwlyWriter AI
- PaperFlight
- Yes, a version per channel, in each client's voice
Designs the graphics and video
- Hootsuite
- No, your team assembles the post
- PaperFlight
- Yes, in each client's colours, fonts and logo
Clients approve their own posts
- Hootsuite
- Approvals on higher plans
- PaperFlight
- Yes, in their own portal, with a code
Shared inbox, listening
- Hootsuite
- PaperFlight
Rating
- Hootsuite
- G2 4.3
- PaperFlight
- New
Hootsuite shows yearly-billed prices per user. Read on 6 October 2026; check hootsuite.com/plans before deciding.
Different jobs
A scheduler publishes the post your team brings it. PaperFlight brings the post: it decides what to say, writes it, designs it in the client's brand, publishes it and reads the results. Some agencies run both: PaperFlight for making and posting, a suite for the inbox.
Where Hootsuite is better
- A shared inbox for comments and messages across every client.
- Social listening and team reporting.
- A long record with large agencies and departments.
WHAT IT MAKES · EXAMPLE
Posts in each client's look, every morning.
Three posts PaperFlight's Designer made for PaperFlight's own brand. The same team makes each client's, in their colours, fonts and logo.
What people ask.
How much does Hootsuite cost for an agency?
Standard is $99 per user a month and Professional $199, billed yearly; Advanced is up to $399. Each person on your team is a user.
Can PaperFlight replace Hootsuite?
For making and publishing each client's posts, yes. For a shared inbox and listening, no.
Can I use both?
Yes. PaperFlight publishes the posts; your inbox can stay where it is.
How is the agency plan priced?
One bill for all your clients, priced for how many you run. It isn't listed on the site: tell us about your agency and we set it up with you.
More clients. Same team.
Outside figures as their sources showed on 6 October 2026; they change often, so check before you buy. Product names belong to their owners; PaperFlight is not affiliated with them.